Passé Daisy is proudly woman-led — a dream brought to life through creativity, determination, and a lot of love. From the very beginning, my fiancé, Jake, has been by my side, supporting me every step of the way to turn this dream into reality. His unwavering belief in my vision has made all the difference.

At its heart, Passé Daisy celebrates women who create, lead, and thrive — and the people who lift them up along the way. We believe in community, collaboration, and the power of building something beautiful together. When women support women, we do more than just cheer each other on — we open doors for new voices, fresh ideas, and endless possibilities. Every woman who dares to dream, to start something of her own, or to chase a passion she believes in becomes a light for others to follow. Together, we inspire the next generation to dream bigger, believe in their potential, and understand that success is sweeter when shared.

Passé Daisy started from a simple idea: when you look good, you feel good. Growing up, my mom always reminded me of the importance of caring for both mind and body — advice that stuck with me. I began experimenting with skincare at 13, inspired by my Italian grandmother, whose skin always made people ask, “What’s her secret?”

Jake joined me on this journey, bringing his own experiences from modeling around the world and a deep understanding of self-care. He even came up with the name "Passé Daisy." A mix of French and English — passé, meaning “outdated,” and “daisy,” symbolizing a flower — the name reflects a simple truth: natural beauty can sometimes feel forgotten or overshadowed in today’s world, but it is timeless and worth embracing.

Over the years, I noticed how many products just don’t work, and I wanted something better. Passé Daisy is about returning to the basics — nurturing your skin, hair, and body in ways that feel natural and authentic. It’s not about perfection; it’s about feeling like the best version of yourself, whatever that looks like for you.

We believe you deserve tools that support you, not overwhelm you. With Passé Daisy, self-care is simple, real, and empowering — helping you age at your own pace and embrace your unique beauty.