Passé Daisy is proudly woman-led — a dream brought to life through creativity, determination, and a deep belief in something more. From the very beginning, my fiancé Jake has been by my side, supporting me every step of the way. His belief in my vision helped turn an idea into something real.

At its core, Passé Daisy celebrates women who create, lead, and grow — and the people who support them along the way. We believe in community, collaboration, and building something meaningful together. When women support women, we do more than uplift each other — we create space for new ideas, fresh perspectives, and lasting impact. Every woman who chooses to pursue something of her own becomes a source of inspiration for others to do the same.

Passé Daisy started from a simple belief: when you look good, you feel good. Growing up, I was always reminded of the importance of caring for both mind and body — something that stayed with me. I began exploring skincare at a young age, learning firsthand how powerful it can be to feel confident in your own skin.

Jake later joined me on this journey, bringing his experience from modeling around the world and a strong understanding of self-care. He also created the name “Passé Daisy” — a blend of French and English. “Passé,” meaning outdated, paired with “daisy,” a symbol of natural beauty, reflects our philosophy: in a world full of noise and excess, natural beauty can feel overlooked — but it’s timeless, and it deserves to be embraced.

Over time, I realized how many products overcomplicate things or simply don’t deliver. I wanted something different. Passé Daisy is about returning to the essentials — caring for your skin, hair, and body in a way that feels natural, effortless, and real. It’s not about perfection; it’s about feeling like the best version of yourself.

We believe self-care should support you, not overwhelm you. With Passé Daisy, it’s simple, honest, and empowering — allowing you to move at your own pace and embrace your individuality.

— Sarah, Founder of Passé Daisy®